Now This is a Fun Godzilla
By Dan BrownAs you may have heard, this Saturday (November 2) is Godzilla Day at L.A. Mood Comics & Games. It’s the store’s way of celebrating the giant lizard’s 70th anniversary on the silver screen.So here’s my two cents.Godzilla has appeared in a lot of comics over the decades, but few are as fun as the Essential Godzilla: King of the Monsters, which collects all 24 issues of Marvel’s 1970s series featuring He-Who-Stomps-Tokyo.Marvel jumped on just about every bandwagon in those days. Does anyone remember Dazzler, the mutant who had all the powers of . . . a glitter ball? The thinking was, if disco music or Alice Cooper or kung-fu movies or the Human Fly are a sensation in pop culture, then surely a comic featuring the same trend du jour will be a hit.Those comics – generally done on the cheap – are the ones that defined my childhood. And the fact this Godzilla series lasted two years is a testament to how popular it must have been.The first issue appeared in 1977 (the same year Star Wars, and the ensuing Marvel adaptation, took off) and within the first few pages the book’s creative team (artist Herb Trimpe and writer Doug Moench) effectively meld Toho Productions continuity with that of the Marvel Universe. Surprise! It turns out Godzilla was always in the same world as Spider-Man, the Avengers, and the Fantastic Four! That opens up a lot of possibilities.The challenge for the creators was in having a central character who is kind of like another big G, Galactus, except not as talkative. Godzilla is a force of nature, so he doesn’t really speak a lot, unless utterances like these count as dialogue:– Shreeaww– Hrahhh– Graww– Mraww– Reeaww– MeeawrrMan, I love old-timey sound effects! I’m sure Trimpe and Moench had a ball coming up with them.And as with Galactus, there is a running debate in this series about Godzilla’s essential nature. Is he like a snowstorm, and therefore beyond morality? Or is his trampling of landmarks like the Hoover Dam proof of malevolence? Is he driven solely by animal instincts, is Godzilla – as one character exclaims – an “overgrown gila monster”? Could there even be a noble heart under that scaly hide?So, back to those Marvel guest stars.Nah, they didn’t use them to full advantage.I’m guessing the editors who were in charge of other Marvel heroes at the time didn’t want to loan out their A-list characters. The ostensible human star of the Godzilla comic is Dum-Dum Dugan, who is in charge of SHIELD’s Godzilla capture team. Yeah, they couldn’t even get Nick Fury.You know Dugan as the Second World War veteran with a bowler hat and walrus moustache who was somehow still wah-hoooing 30 years later. At least with Fury Marvel's writers made up some story about a de-aging formula making him immortal (or something). And where Dugan was on the winning side in the battle against the Nazis, he is forever being bested by Godzilla. You will also recognize Dugan because he says things like “Looks like it’s time for old Dum-Dum to bail outta the jaws o’ death. Never could stand bad breath,” the latter being a reference to Godzilla’s ability to spew nuclear fire.Later, some bigger stars do appear, but funny thing: I never remember Spidey or Mister Fantastic or the Vision referring to Godzilla in their own titles. You’d think, because he was a menace to all of North America in this series, word would have gotten out to the larger Marvel Universe. But does Godzilla fight other monsters, you ask. You bet. Among his foes are Batragon, Centipor, Ghilaron, and Lepiraz, any of which could easily pass as the brand name for a depression or weight-loss medications. Next up: Godzilla takes on Ozempic!While Godzilla’s Marvel days may have lasted a rollicking two years, the comic version of that other movie from 1977, Star Wars, helped Marvel stay afloat back in the day. In fact, the company continues to produce Star Wars content to this day, proving that if even just one trend-inspired comic series pans out, it can be a boost to a publisher’s bottom line for a long time.And if comic books aren’t your thing, just take a look around L.A. Mood on Saturday as Godzilla Day unfolds. The friendly staff will have whatever merch you crave! Dan Brown has covered pop culture for more than 31 years as a journalist and also moderates L.A. Mood’s monthly graphic-novel group.
